At the beginning of , Starling approached Goat with the task to create a multi-channel ambassador programme to drive social conversation and brand consideration that focussed on both their personal and business accounts. We supported their key focuses and integrated influencers into their marketing mix throughout the year. Throughout the year, we worked with Starling to create a rolling ambassador programme, activating around key calendar moments; the main one being money management during a pandemic. We saw our ambassadors create authentic storytelling content relating to their personal financial experiences, sparking positive conversation and an increase in new account holders. Based on the success of influencers as a channel, towards the end of we assisted with the new soft launch of their Kite Card, which was for children aged
A new, digital entrant in the market, Starling Bank was founded on a single belief: the existing model of banking needed reinvention. The consumer bank launched successfully in Only a year later, Starling followed this up with a ground-breaking new offering for business customers.
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