Short term and long term business plan

Planning ahead is important. However, financial planning can be a bit of a mystery for many small business owners. So to help demystify it, we asked Robin Booth of Brixx. Understanding the purpose of a plan when you are building it will help it to deliver useful information and prevent it becoming unwieldy and time consuming to test and update. Each of these goals seems like a static goalpost to aim for in building the plan — but short term plans are not built for just one purpose.
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Short-Term, Medium-Term & Long-Term Planning in Business

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Short Term vs. Long Term Digital Marketing Strategies

In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales. Mentions Positive product mentions in forums, newsgroups or within trade organizations can result in a traffic or sales surge.
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Short Term vs. Long Term Digital Marketing Strategies

Short-term business objectives need to be a road map that shows where you want to go. Setting short-term objectives for a company is even harder. As they must be very clear, practical, and easily understandable for employees. That is why we've compiled some examples of short-term business objectives here. Otherwise you might stray.
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