B2b networking literature review

This study aims to analyze the available literature on the use of digital marketing in a business-to-business B2B context. It identifies gaps in the current research knowledge and proposes a research agenda for scholars and practitioners. A systematic literature review has been conducted on B2B digital marketing. The various themes have been identified on the basis of the comprehensive analysis of extant literature. Also, semi-structured interviews with B2B marketing experts were also conducted to further refine the emerged digital marketing themes. Although some B2B firms use digital marketing, most are unable to leverage its full benefits because of the dearth of comprehensive research on the subject.
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Firms across the globe have adopted e-commerce EC in their operations and have reaped benefits thereof. While firms in technologically developed countries like US and UK has deployed EC to its advantage, whereas firms in developing countries like India failed to follow the suit. Though it has been widely acknowledged by the researchers that the adoption of EC by businesses in developing countries is an important economic indicator of growth; many firms in India still have not realized the potential benefits of EC. This study examines the existing status of EC in India and reviews the available literature on E-commerce adoption in India and puts forth opportunities for future research.
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When Facebook then called The Facebook first launched, it was a platform for college students to meet each other — nothing more. When twitter started, it was meant to be a miniature version of a personal blog. Things have changed immensely in the years since. Over time, as the world started to realize the amazing potential of social media marketing, forward-thinking organizations began incorporating social media marketing into their overall marketing mix.
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