Research proposal on relationship marketing

Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather than sales transactions. Relationship marketing extends to include inbound marketing, a combination of search optimization and strategic content, public relations , social media and application development. Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, using the experience to create stronger ties. A main focus on a long-term relationship with customers differentiates relationship marketing from other marketing techniques. The technique was first proposed by American marketing scholars Berry and Jackson
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21+ Marketing Proposal Examples – PDF, DOC

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"A Research Proposal: The Relationship between Customer Satisfaction a" by Jiana Daikh

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FREE 10+ Marketing Research Proposal Templates in Google Docs | MS Word | Pages | PDF

R esponsible Research for Business and Management RRBM is dedicated to inspiring, encouraging, and supporting credible and useful research in the business and management disciplines. It is a virtual organization initially developed by a group of 24 leading scholars in 5 disciplines at 23 university-based business schools in 10 countries and now joined by a much larger community. Watch more videos here. This vision is based on the belief that business can be a force for good when informed by knowledge from responsible research.
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There is no single format for research proposals. This is because every research project is different. Different disciplines, donor agencies, and academic institutions all have various forms and requirements.
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