Case study on apttus

Gemma set about mobilising the teams and targets needed to execute a massively ambitious, scalable global ABM strategy that creatively blended a range of tactics, tools and techniques. In addition to her work at ServiceNow, Gemma is passionate about sharing her knowledge and developing the skills of her fellow marketers and rising talent, and of transforming the lives and careers of those in even far-away communities. For example, Gemma travelled to Malawi with a group of other business women to teach, mentor and empower women-owned start-ups in the area. She has worked both client-side and agency-side, and is adept at managing sales and marketing teams to beat targets — as well as mentoring and guiding her team members to their own successes. Anyone who has met or worked with Gemma knows about her enthusiasm, attention to detail, and ability to motivate those around her. She is collaborative, passionate and always thinks customer-first.
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83 Apttus Case Studies, Success Stories, & Customer Stories | FeaturedCustomers

Apttus is an American business-to-business software provider specializing in business process automation. In September , private equity firm Thoma Bravo purchased a majority stake in Apttus. Despite publicly discussing the likelihood of an initial public offering in , [9] Apttus never went public before being acquired by Thoma Bravo. The cost of the purchase was not revealed.
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