To browse Academia. Skip to main content. Log In Sign Up. Online Shopping 16, Followers. Papers People. This paper empirically examines the trust-based consumer decision making model in the context of collectivist country i.
However, online shopping cart abandonment rate also increases to Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. As a result, the e-commerce industry is generating higher sales volume.