Baked by melissa business plan

What moves you? Confident, stylish women are a source of endless inspiration. We teamed up with Banana Republic to spotlight female entrepreneurs who turn challenge into opportunity and dress for the lives they want to lead. Many people worry or panic when they get fired from a job.
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Subscriber Account active since. If you buy through our links, we may earn money from affiliate partners. Learn more. When you want to satisfy your sweet tooth and try a bunch of different cool flavors without overloading on sugar, we can't think of a better dessert option than Baked by Melissa. The New York City-based cupcake shop makes delicious bite-sized cupcakes in fun colors like tie-dye, and creative flavors like chocolate chip pancakes. The now-empire of mini cupcakes was born out of Melissa Ben-Ishay's personal passion for baking and was once simply a pop-up and pickup window in SoHo. Today, there are multiple retail stores, and it ships nationwide to anyone who loves cupcakes.
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When Melissa Ben-Ishay was fired from her New York City advertising job in June —amid the recession—she went home and baked some cupcakes. Within a week, and with some help from her brother, she had a new job: president and chief product officer of Baked by Melissa, her own cupcake business. She baked everything herself. With no store, she worked out of her kitchen. She delivered products to catering events and to individual customers by foot and on the subway.
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Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa , the New York City-based brand famous for its signature, bite-size cupcakes and treats. If you like our podcast, please subscribe! Greetings one and all this is Real World Branding.
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