Short case study on consumer awareness

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Consumer behaviour

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Consumer Awareness Case Study Solution and Analysis of Harvard Case Studies

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Case studies

A few weeks after she brought the puppy home, it fell sick. Lynette brought the puppy to a veterinary clinic where it was diagnosed with a congenital disorder which required immediate surgery. Lynette requested for reimbursement of the medical expenses. However, the aircon failed to work properly despite multiple repairs. Jonathan spoke to the technician and it was agreed that he would pay the sum after the aircon was repaired.
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Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase , use and disposal of goods and services , and how the consumer 's emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the —50s as a distinct sub-discipline of marketing , but has become an interdisciplinary social science that blends elements from psychology , sociology , social anthropology , anthropology , ethnography , marketing and economics especially behavioural economics. The study of consumer behaviour formally investigates individual qualities such as demographics , personality lifestyles, and behavioural variables such as usage rates, usage occasion, loyalty , brand advocacy , and willingness to provide referrals , in an attempt to understand people's wants and consumption patterns.
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