Of all the self-promotion options available, distributing press releases is probably the most overlooked method. In a few rare cases, it can even launch you to stardom. The mistake most authors make with this tactic is believing that the launch of their book is news in itself. Nothing could be more boring to the buying public than banging your drum about launch dates and press runs. Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact.
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This is why companies and marketers often hire experts and journalists to write press releases for them. Smart idea. You need to be able to evaluate if your PR is going to be successful. While press releases can feel foreign, they all contain certain elements. These elements should be present in all your press releases. Everyone has constraints. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients and mix them to create a savory sensation.
Last Updated: March 29, This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. This article has been viewed 24, times. Learn more
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