When I started my own business-planning consulting firm a few years ago, I didn't "need" a business plan as much as most companies do: I didn't need investors, I had no employees, and I had a good idea of what I was doing. But I did develop a business plan before I started, and I worked with that plan, revising and updating it, afterwards. I did practice what I now preach. If you're in the similar situation of taking your expertise and applying it to your own consulting firm, you should know why I needed that plan, what was in it, and how having one can keep you on track.
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Start your marketing plan. Ours is a delivery-intensive, word-of-mouth, repeat-business business. We aren't marketing as much as selling direct. Obviously we know we need to understand our marketing process -- which is why the attention to quotes in magazines, speaking engagements, etc.