Lots of freelance writers I know offer press release writing as one of their services, as it is a great way of diversifying what they offer to clients. I was recently chatting to a copywriting friend and web designer about what makes a good press release and she suggested I share the secrets of writing a killer press release. A press release sometimes called a media release or press statement is a document that provides information about an event, news item or happening to members of the media. The idea behind distributing a press release to members of the media is the hope that media outlets will be interested in the story idea and will want to cover it in some way. There are four main elements to a great press release :.
How to craft a killer Press Release (with 142 examples)
Attention Grabbing Headline: 8 Examples For A Press Release
Press releases are one of the easiest ways to engage journalists and get your news story published. A press release also known as a news release is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors who may use the information to write a news article. Note: A press release is a piece of content which is accompanied by a press release email pitching the story to the journalist — a sort of cover letter which summarizes the content in the release. Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness. Sending press releases is a mutually beneficial exercise. Journalists need stories — if you can help them with this, it could be the start of a relationship with someone in the media industry.
This advice is reproduced with kind permission of Wordways Media Training. Being featured in your local press is a great way to raise awareness of the issue you're campaigning on and maybe even recruit new members. It's also an effective way to publicize an event you're organising to ensure lots of people turn up.
Writing a press release is an essential step to getting public relations attention for your business. We have a simple guide for how to write a press release that anyone can follow, along with a press release template and examples that will help you get a professional result. The steps to create a press release are straightforward. Pick a press release template or example to use as a guide.