Through the satisfied customers , a firm an easily measure the effectiveness of the business, its potential and position in the industries , and the areas that are needed to polish and improve. Keeping the trust of a customer is not an overnight miracle but with full of patience and bountiful of effort. Background and Problem Statement The products and services Find jobs for freshers in major Indian cities including Bangalore, Chennai, Hyderabad, Pune or Kochi Resources Find educational articles, blogs, discussion threads and other resources. Colleges Find details about any college in India or search for courses.
The purpose of this research is to study the relationship between customer satisfaction and consumer loyalty and apply its relationship into all the market industries including products and services, particularly in financial institutions. The hypothesis of the study is developed as H1: There is a significant positive relationship between customer loyalty and customer satisfaction. A t-test for independent samples is used to address the hypothesis. The discussion of the study indicated that there is a significant positive relationship between customer loyalty and customer satisfaction, however, it is important to fully understand that the loyalty which is the main goal of each industry is very hard to achieve and is not very easy to be reached by industries due to the customer satisfaction which is very hard to reach by itself, and the service quality as well. MBA Student Scholarship.
Customer satisfaction is the important factor which means whether the customer enjoyed the quality and the price of the product or not. The term is extremely popular in marketing and plays the key role in the development and functioning of every business. It is obvious that business develops only if it sells its goods and services and in order to sell them successfully the businessman should attract new and new customers with the help of the quality of his production.