Truth in advertising research paper

Citation Download PDF. DOI: Abstract: This paper aims to study the effect of Unethical advertising, misleading information or deception and stereotyping advertising impact on Customer purchase intention with mediating effect of word-of-mouth WOM in Pakistan. Based on variables, the authors tried to identify the effects of each variable to customer satisfaction. The results shows that unethical Advertising or misleading information and stereotyping advertising are negatively linked with customer buying behaviour or purchase intention, while word of mouth is also negatively associated with customer satisfaction. Limitations relate to the use of a non-probability sample and the restricted geographical area of the field research.

Truth, Lies, and Advertising: The Art of Account Planning

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When actually putting forth attention to watch a commercial, a viewer wants to be told the truth. No one wants to be lied to or dragged around in circles of what product makes someone "look prettier" than the next consumer. Commercials, or advertisements in general, are supposed to inform a consumer of what positive things the product can bring to a person's life. The purpose of a commercial is for companies to get their products out on the market for consumers to take notice of, not to persuade someone into thinking that product will make you better looking, more popular, or a superior person altogether.

Pedro Gardete: When Do Advertisers Tell the Truth?

Traditional media are also suffering from a long-term trend toward promotional expenditures consuming a larger share of the marketing budget. Many consumer-goods companies are spending less on advertising in total, as their executives strive to please Wall Street with improved short-term profits. This decline of traditional media advertising in many consumer-goods companies is creating an opportunity for companies that appreciate the power of traditional advertising. Social media, online, search, and mobile advertising all grab the headlines and attract marketing executives like moths to the flame, but we should not be dazzled or awed by the new media.
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