The company has continued to expand since then and has a vast product that ranges from airline support services and aviation. Delta Air Lines Inc. American Airlines has a few strengths that puts the company above their competitors. Good hubs, loyalty programs, strong brand image, the largest airline fleet, good maintenance and infrastructure standard, are just to name a few. The regions dominant U. Hubs increase rewards become broader redeeming meaningful awards as you fly across the globe with American.
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The chief executive officer CEO of Air Canada was reviewing the company's risk management program with the intent to suggest changes to the policy. Risk management was a topic all corporate boards were dedicating time to since the financial collapse of , and boards had come to realize that hard questions needed to be asked about the source of risk, how it was disclosed, how it was to be accounted for and how it was managed. The CEO knew that he needed to consider the impact of his view of the economy, interest rates, exchange rates and the commodity markets on how aggressive Air Canada should be with its appropriate hedges. He decided to start by identifying the most relevant sources of external risk that could materially affect Air Canada's short and long-term financial performance.
By covering information technology IT management at Air Canada over two decades, this case illustrates the process of alignment between IT and business over time. During the s, the focus was on efficiency and the IT department supported business through both the centralization of the IT function and the outsourcing of most of the IT activities, with the explicit objective of reducing costs. Twenty years later, at the time the case takes place, Air Canada had two key strategic objectives: operational excellence and customer proximity. In order to help meet these two objectives, IT now supported business through a hybrid structure and an innovation-based, "best-of-breed" sourcing strategy. Also, over the years, the IT department at Air Canada had developed processes aimed at ensuring efficient delivery of services by suppliers, as well as in-house processes to scan, identify and implement innovative IT solutions both for operational excellence and customer proximity.
Accessed January 23, Ibid, 8. This was why the airship was built. The design was an advantage for all airline companies as they could consider entering exclusive deals with Rolls- Royce for their various airline models and could possibly benefit from generous discounts as a result of bulk orders.