This will navigate you to Accenture. Drinkworks designs, prototypes and launches the Home Bar, a new-to-the-world cocktail system, in only 18 months. The company identified a gap in the market for crafting cocktails at home: People love cocktails, but they are often daunted by the knowledge, effort and ingredients required to make them, as well as the proper mixing techniques and cleanup involved. Drinkworks set out to reinvent the entire drinking experience—from purchase to creation to enjoyment—striving to make it all more remarkable through innovation. The ideal solution would be a smart product for the home that could prepare delicious cocktails, ciders, and brews at the push of a button, in effect establishing an entirely new category in alcoholic beverages. Drinkworks partnered with Accenture and its affiliate companies to operationalize the young startup, help size and validate the market potential, and assist with designing the product.
Please join StudyMode to read the full document. Inc had the idea that they should be able to brew their own perfect cup of coffee any time they need. This gave Keurig. Inc the idea of offering coffees in a single-cup proportion size to offices. S at-home coffee market.
Keurig Harvard Case Study Solution & Online Case Analysis
The refreshed brand messaging allows Keurig to better communicate its brand personality while remaining true to its brand loyalists. Based on comprehensive market and consumer research, Keurig's new visual identity was created to strengthen brand messaging and positioning, enhance shelf prominence, and establish consistency across various distribution channels. A departure from the original creative, the new brand persona features a prominent black, circular logo complemented by the coffeemaker's iconic coffee mug and sketched star. The updated, polished brand design reflects Keurig's strategy of communicating with coffee lovers via marketing that has a modern look, but that still leverages the equity of Keurig coffee excellence. The new packaging is just one way Keurig is conveying its renewed emphasis on its Choose.
Keurig has successfully sold single-cup brewing systems through commercial distribution channels and is now expanding to the lucrative consumer segment. However, a meeting with key strategic partners six months prior to launch raised questions about the product design. This prompted the Keurig management team to revisit its decisions on product design, pricing, and the marketing plan. With six months to launch, what should the company do?
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