The workload for my program was intensive, so my blog fell to the bottom of my priority list. Oftentimes, I felt that my blog writing was rushed and fell flat. I started using a few easy strategies to make my blog more appealing and I ultimately grew to enjoy writing it. A couple of my posts were even published in the online edition of my local newspaper. I think university administrators assigned to writing blog posts can relate to some of my challenges. They have hectic schedules, have the challenge of trying to sound professional and entertaining at the same time, and must write for wide and varying audiences like students, prospective students, their parents, and faculty and staff.
How to write an engaging blog | The University of Edinburgh
Having a hard time coming up with great blog post ideas? Constantly thinking of new blog post topics can be a daunting task. Rather than putting together a list of generic blog post ideas, we felt it would be far more useful to share with you the process of brainstorming blog post ideas. By asking yourself the questions below, you can come up with at least original blog post ideas within the next 30 minutes to jumpstart your content marketing. But the best part of doing this exercise is that you will never run out of ideas to write about. Whenever you are stumped, just go through this checklist over again. Because this is a very long list, we broke down the blog post ideas into categories.
Want to know the secrets of how to write a blog post that converts? You see, most people that visit your blog post usually leave without reading it all the way through. And the worst part is that an even larger percentage of people who see your blog post on your social media platforms never even click on it. Instead of guessing what your audience needs or wants, try to make data-driven decisions by doing industry research and competitor analysis.
If you want to start a new blog or already started one, the next step would be to figure out what to write. Whatever the purpose of a blog is, personal or business, content would play a critical role in blog success. You need to realize that the internet is oversaturated with textual content.