BIMBO GROUP AND PAPALOTE MUSEO DEL NINO Case Study Help
Case Study: Definition, Examples, Types, and How to Write
Identify opportunities to improve your DCI maturity. Bimbo is a leader in the baking industry and well known for its leading brands, innovative products, freshness and quality. Partnering with Bimbo is a relationship we cherish and value immensely. Gansito is similar to the Twinkie but with a strawberry jelly and cream filling, covered in chocolate with a chocolate sprinkle topping. In the U. S, Marinela a Bimbo brand launched a special edition of Gansito in a red velvet flavor. Bimbo had never considered doing something similar in Mexico, as the much loved cake had not changed its original recipe since its creation in
Greenpeace Mexico used Campaign Accelerator in to test creative strategies aimed at pushing the multinational grocery and baking company towards being a leader in sustainable agriculture. Changing the way a campaign is planned and developed can be difficult for any civil society organisation. Long established processes are reinforced when organisations — and the people in them — are busy experts naturally averse to reviewing or changing the accepted way of working. Nevertheless, taking the time to experiment with new approaches can produce even better outcomes.
Included in these cases are questions to help you understand and analyze the case. You may, however, be assigned other case studies that do not have questions. This Hands-on Guide presents a structured framework to help you analyze such cases as well as the case studies in this text.