Baylor Cherry September 17, Case Studies 18 min read. Building an effective content marketing strategy that can take your prospects through every stage of the buyer's journey means creating a variety of content. From relevant, informative blog content to engaging webpages, landing pages, whitepapers, and emails, a comprehensive content marketing strategy should run deep. One powerful, but often underused, piece of content is the case study. A case study acts a narrative, featuring real-world situations where certain products or services are used in a way that demonstrates thier value.
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